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Search Engines vs. Comparison Websites in the Hotel Industry
Search engines such as Google are failing on 2 fronts:
1. They are failing users because they struggle to deliver high quality search results for people looking to purchase goods and services.
2. They are failing businesses because the pay-per-click advertising model is outdated; as a consequence a large part of a company's advertising budget is wasted.
A new generation of comparison websites are emerging that give users a level of sophistication to searches ...
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11.09.